Meet the Team
Meet Somnia's dedicated team, here to bring
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Chase Robbins is Somnia's Product Owner. A true Renaissance man, Chase is guiding Somnia's team in the right direction, maintaining the vision for the product while in development and ensuring its success over the longterm.
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Haley Ho is Somnia's lead designer. With her keen eye for design and unique talent, Haley is leading the way in crafting the visual identity and user interfaces for Somnia's platform to create an experience that is both visually appealing and efficient for the user.
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Ethan Jones is Somnia's scrum master. Ethan is ensuring the longterm success of the project by overseeing the project and team functions. Ethan is working to overcome any obstacles and distractions the team may face, addressing team dynamics to ensure maximum productivity, and leading the team to overall success.
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Aditya Guruprasad is Somnia's Business Analyst. Business-savvy at heart, Aditya is responsible for ensuring that Somnia is not only profitable, but is constantly working to improve Somnia's business model and processes through observing data analytics and conducting research in order to present new strategies to implement.
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Elizabeth Fernandes is Somnia's Product Architect. Working in close collaboration with each of the different roles, Elizabeth is ensuring that Somnia's platform is both efficient and scalable. She is responsible for a variety of tasks including prototyping and development, research and analysis, and product testing to determine the right route for developing Somnia's platform.
Behind the Scenes
A sneak peak of the behind the scenes of the Somnia project.
Choosing the Route
What is now Somnia was also once an idea for a financial platform to help tackle student loan debt and a tourism application to help people find new unique places to visit. "We had three routes", Ethan Jones, Somnia's scrum master explains. "The finance sector, the tourism industry, and the sleep market." After extensive market research, and surveys with students, the Somnia team decided to take to the sleep market, hoping to make an impact on the daily lives of all humans who share a common love for sleep and may want to tap into their dreams.
The Journey to Somnia
A major part of the Somnia creation process was data analytics, to provide market validation. The design team explains how the process of talking to users and using insights from testing to draw conclusions played a major role in the design process. The picture on the left shows the early stages of their design/development process for the platform. At this stage, the team was still performing tests to determine which interfaces users liked the most, how to best architecturally structure the platform, as well as having fun experimenting in general to see what the best solution would be. Members of the team commented that they really enjoyed the experimentation stages, and how these stages were crucial to navigating how to most efficiently launch their platform.
The Final Product
After rounds of user testing and iterating, this is a peek into the backend of Somnia's final prototype created in Figma. After months of collaboration and hard work, the team launched Somnia's final product solution, using any insights they drew from the exploaration stages to optomize their design and platform. Ethan Jones, Somnia's Scrum master gives his final thoughts on the project, "I know we all really enjoyed working on this project and growing closer as a team over the course of the semester. We are looking forward to celebrating the launch of our product hopefully in person in the fall. I know we are going to change many lives through harnessing the power of sleep."