Somnia's business model emphasizes flexibility in our variable costs, and avoids adding fixed costs whenever possible. Some of those decisions include being a remote-only team and utilizing an external flat rate engineering team. This means that we have limited the amount of non-essential talent on our payroll and can instead utilize that excess capital towards growing our DAUs. We decided on a price point of $2.99 after extensive research that showed that sub-three dollar subscription services tend to perform better in recessions and economic downturns than subscription services $4 and above. We see our greatest strength as our ability to scale when times are good, and painlessly reduce variable costs when times are bad. Use the slider below to see our projected revenues over the next 13 quarters.